Writing Better Anchor Text Anchor text usually gives the user relevant descriptive or contextual information about the content of the link's destination. Writing anchor text with targeted keywords and phrases improve your search engine ranking and generate more web traffic. … [Read more...] about How To Optimizing Site Content
How To Create a Useful, Information-Rich Site
Develop Content that Delights This may sound simplistic — but as a content developer you need to follow the ‘Golden Rule’. Give your visitors the information you would expect to find, be delighted to find if you were looking for information about your product or service. Fill … [Read more...] about How To Create a Useful, Information-Rich Site
How to Avoid Common Content Management Errors
Beware of Inadvertent Roadblocks ll of the keyword research and content crafting will be wasted if your site is unfriendly to visiting search engine spiders. Before you go live, there are a number of tools you can use to check for roadblocks. Tools you will find helpful in this … [Read more...] about How to Avoid Common Content Management Errors
How to Develop a Content Strategy for On-Site Optimization
On-Site Content Optimization, Link Building and Online Promotion As part of our 'Sane SEO" tutorial series, Developing a SEO Strategy for Your WordPress Website and Understanding Website Analytics, we introduced our readers to keyword research as the foundation for creating … [Read more...] about How to Develop a Content Strategy for On-Site Optimization
What Data Do I Get From Google Analytics?
Part 2 of 3 — What Information do I get from Google Analytics? ...and what I can do with it The following is the type of data I find helpful when I am planning, or revising a content development strategy. When I first started using the Google Analytics tool, I sometimes got lost … [Read more...] about What Data Do I Get From Google Analytics?